This week on I4J Live, our guest is former Mars Hill Church PR director Justin Dean. Since Mars Hill is even now a much-discussed topic, we wanted the social media posts for the show to be seen by as many people as possible. But isn’t that the hope of every post? :)
As Lydia and I were writing the social media copy, something struck me. It’s usually the default to tag anything you can with appropriate mentions, like this:
But what makes this time unique is that @MarsHill is now defunct, kept alive simply to prevent someone else taking over the account. Why does that matter? Because one thing we know is that @MarsHill isn’t going to retweet our tweet. Not that that’s the only reason to tag something or someone but it changes the way that I think about promoting the show and how people search for information on twitter.
When we know that @MarsHill won’t tweet or retweet anything, our options for people finding the information is left to them searching twitter or clicking on a hashtag. Here’s what I see when I search:
As you can see, I run into a problem that many people face: there is more than one Mars Hill. There is a Mars Hill city, there’s a Mars Hill college, and there are multiple Mars Hill churches other than the one we mean. And then the age-old problem of that time Bruno Mars pushed a piano up a hill…
When I look on twitter, I tend to use hashtags. Here’s what I see when I search for #marshill and #marshillchurch:
#marshill is used much more often than #marshillchurch, but it’s more general.
So What Did We Learn?
When posting on social media, mix it up! Use mentions, use hashtags, use them all in one or spread them out over multiple posts (which is what I would suggest). Look to see what hashtags are being used and be mindful of what people see when they search for your brand and other brands.
Most importantly, try to make sure that at least one of your tweets show up when people search or use hashtags. #youcandoit