Success in social media is usually measured by the number of likes or follows. (Read more about that here.)
But church social media is so much more than getting people to follow your page. You want to share the gospel and encourage believers with what you post. To do that you need to focus more on engagement than the number of followers.
What does it look like to engage with your followers? Most folks will say that engagement is commenting back to your followers, answering questions, and thanking them for their kind compliments. And that’s important for your page to personify your church (read more about finding your church’s voice), but engagement is also in what you post.
Be a part of your church community. One church I know would post two local businesses (two donut shops, two pizza restaurants, etc) and ask their followers which they liked better. It wasn’t necessarily church-related but it was part of their community and encouraged their followers to comment (all in good fun). Plus, if you didn’t know, everyone needs to share their opinion. Really.
Ultimately the best thing you can do is try and reach people where they are. Don’t try to be flashy. People will share the posts, photos, and videos that resonate with them and that they want their friends and followers to see.
And as always, experiment and see what works. Social media algorithms are always changing so you can learn so much from trial and error.
How do you engage with your followers?