“You are the light of the world. A city set on a hill cannot be hidden.
Nor do people light a lamp and put it under a basket, but on a stand, and it gives light to all in the house. In the same way, let your light shine before others, so that they may see your good works and give glory to your Father who is in heaven.”
The purpose of Social Media
- To share the gospel of Jesus Christ on mission through Social Media, a mission field populated with actual people who need the gospel;
- To encourage one another with various glimpses of what God is doing within the body of your church;
- To understand the greater scope of God’s work through the global church;
- To collaborate and share resources, insight, Scripture, etc.
We do social media because there are real people on social media—people who need Jesus, and who want to engage with your church where they already are.
Whether you are posting from a personal account or from your church account, as members, deacons, pastors, and Christians, you represent not only your church, but the global “Big C” Church. For many people, the first impression of Christians and/or your church is going to be your social media presence.
In this technology driven age, we’ve been given an amazing gift of reaching more people in more ways than ever before. From Facebook to Twitter to Pinterest, we have many platforms to share the gospel of Jesus. We want to steward that gift well by being Spirit-led, Christ-centered, and discerning about how we share our lives through words and photos.
Our priorities on social media should be to share the gospel, help disciple Christians, foster community, and ultimately encourage people to attend church. We don’t want to replace attending church for our followers, even if the account you admin is part of an online church. Whether church is online or not we want to help supplement Christian community into the social media world where people already are.
Let the Holy Spirit lead you in your planning, posting, and replying to comments. Things may not always pan out the way you thought they would, but we serve a big God who loves us and works all things for his purpose (Romans 8:28).
Why We Love Social Media
We love social media because we love people. Jesus’ last commandment to His disciples was to “be my witnesses in Jerusalem and in all Judea and Samaria, and to the end of the earth.” (Acts 1:8) These days, our entire world is connected through social media. Facebook is “the end of the earth” because it’s one way we truly are able to “make disciples of all nations.” (Matt. 28:19) Those nations are on Facebook, Twitter, Google+, Tumblr, Instagram, Pinterest, and every other social media network.
As Christians, our biggest goal is to share the gospel of Jesus Christ with as many people as possible, and we see social media as a mission field populated with actual people who need the gospel.
Jesus said Christians are the light of the world. The world is now on social media and Jesus loves every man and woman on social media sites, the popular sites and the not-so-popular ones. We want to reach everyone on social media so we hope to create posts that have purpose, and that fit each social media site. It’s important for us to become all things to all people (1 Cor. 9:22) because it’s important to Jesus.
The gospel of Jesus Christ is the most wonderful and compelling thing we can share with others. As social media admins, our job is to make the gospel the hero of every post and get out of the way.