Churches are led by many different men and women, all with different voices and personalities. So how do you figure out the voice and personality of your church?
Is your church social media voice funny? Is it causal? Is it formal? Is it all business? These are the questions you and the church staff you work with need to answer.
Find some social media personalities that you resonate with and take note of how they inspire you. Do you want to be funny? Check out accounts like Taco Bell, Old Spice, and Denny’s. (Though I will say being funny can get you into trouble if folks can’t read your tone correctly. Proceed with caution!) Are you looking to be more formal? Look to accounts like McAfee or State Farm. And of course, check out other churches to get ideas on how they use social media.
Who is your demographic? Do some research on user personas and keep the personas you come up with in mind when writing your posts. Talk to them as people, not as numbers.
Above all, be consistent. It’s ok to flash a smile via social media post every once in a while, but an out-of-the-blue funny tweet will probably make your followers think you’ve been hacked, which isn’t funny at all.
How did you figure out your church social media demographic and how does it affect what you post?